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HR headaches? Let’s fix that.

Whether it’s contracts, compliance, or culture, we take the complexity out of HR so you can get back to running your business. Straight-talking advice, pay-as-you-go support, and solutions that actually work.
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Meet the founder

Sarah Brooks, MCIPD

With over 20 years of experience, Sarah has worked with businesses of all sizes, from local start-ups to global names like Accor and Wyndham. She’s been recognised as a top HR professional, but her real passion is making HR support simple and stress-free for small businesses.

She started Fikrah HR to help companies grow without the usual HR headaches. Sarah is “not a normal HR person”, she cuts through the confusing industry speak and gives you clear, practical advice, making tricky labour laws and people management simple to understand. She’s all about straight talk and genuine care.

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Flexible support

Pay-as-you-go human resources

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HR Audits

Spot gaps before they become problems. We’ll check your HR activities, contracts, and handbooks to make sure everything is set up for success.

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General HR Support

Whether you’re short on staff, facing a tricky situation, or need help with a project, we’ll step in to support all or part of your HR function.

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HR Audits

Spot gaps before they become problems. We’ll check your HR activities, contracts, and handbooks to make sure everything is set up for success.

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Employment Advice

Got questions about contracts, visas, resignations, or terminations? We’ll explain your options in plain English so you can move forward with confidence.

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HR Audits

Spot gaps before they become problems. We’ll check your HR activities, contracts, and handbooks to make sure everything is set up for success.

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Employment Advice

Got questions about contracts, visas, resignations, or terminations? We’ll explain your options in plain English so you can move forward with confidence.

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CV reviews

We’ll review your CV with a recruiter’s eye, offering practical feedback to help you stand out and land the interviews you want.

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LinkedIn Profile Reviews

Level up your online presence with a polished LinkedIn profile that shows off your skills and attracts the right opportunities.

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Policies & Procedures

Clear, up-to-date policies that meet UAE labour law and protect your business, tailored specifically for your team and industry.

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General HR Support

Whether you’re short on staff, facing a tricky situation, or need help with a project, we’ll step in to support all or part of your HR function.

Book a call

Simple solutions

Free HR tools to make your life easier

HR doesn’t need to be complicated and we don’t believe in gatekeeping knowledge. Our free resources are here to give you practical help, from quick guides to expert insights. Whether you’re a business owner, manager, or HR professional, you’ll find tips you can put into action straight away.

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Why Download Our Resources?

Clear, practical guides and checklists that help you tackle everyday HR challenges in simple, easy-to-understand terms.

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Listen to our Podcast

The HR & CQ Show breaks down complex topics into easy-to-follow conversations. These episodes are perfect for your commute, coffee break, or whenever you need fresh ideas.

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Attend the HR & CQ Summit

A meaningful event created by HR people, for HR people. The HR & CQ Summit is your chance to connect with colleagues, share experiences, and hear from industry experts you can truly relate to.

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Sarah worked with Maximus Gulf on an HRIS project & was able to quickly & effectively understand & translate business needs into tangible outputs, whilst being a trusted advisor for labour law application for both UAE and KSA she provided well rounded, solid advice & guidance to become a valued member of the team, often going above & beyond to support, coach & advise where needed.

Amanda

She has more knowledge than an actual employment lawyer and never hesitates with her advice to our growing HR community within the Evolve People Network - started by Emma Davies. She’s kind, generous and supportive - promoting a community spirit and always advocating to do the right thing. I’d recommend working with Sarah any day, I'm pleased to be in her network.

Anonymous

Sarah did an an amazing work for our company. Being a start up and in events staffing is tough. It was a piece of cake for her to create a proper structure, getting surveys from over 2000 collaborators and evaluating the reports to help us get the actual figures and implementing things for the future. She is brilliant.

Pramit

Let's get to the heart of what your business needs

We know there's no such thing as "one-size-fits-all" HR. Schedule a chat with us to see how we can build a plan that's just right for you.

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Lead magnet

How strong is your HR? Take the quick self-assessment

Take our short HR self-assessment quiz to quickly understand how well your organisation is investing in its people, processes, technology, and workplace culture. 
In just a few minutes, you’ll receive valuable insights into the key areas where your HR is working well and where there may be opportunities to improve.
Take our quiz